Before listing, we will meet for a consultation to discuss goals, timeline, and expectations. I will run a detailed market analysis on your home so that we have an unbiased foundation for the listing price. We will find a price that you are comfortable with and is realistic in the market for getting your house sold. My goal is to get you the most money for your house in the least amount of time.  

I am certified through the Wisconsin Realtors Association as a PSA (Pricing Strategy Advisor) and we use this extra training and expertise while pricing every home for the current market.

What Sets Me Apart:

Marketing: I’ll ensure your home is perfectly prepared for the market with professional photography, detailed floor plans, and expert staging services. Your listing will be shared across multiple platforms, including the MLS, popular websites, search engines, virtual communities, and my extensive local and national Realtor network. My goal is to present your home in the best possible light to attract the highest number of potential buyers. In today’s market, first impressions matter more than ever—especially since many buyers will view your home online before ever stepping inside. That's why I offer complimentary high-definition real estate photography and interior design staging with every listing. These essential services help capture buyers’ attention early and maximize your sale price.

Negotiating: As a Certified Negotiation Expert (CNE), I bring a valuable skill set to the table when it comes to negotiating contracts. My role as your agent is to secure the best possible price and terms for you. I will effectively highlight your home’s key benefits, manage and present incoming offers, and collaborate closely with you to understand your priorities—whether it's price, terms, or timing—to ensure a smooth and successful transaction.

Market Knowledge: I specialize in working with both buyers and sellers, which keeps me well-informed on every aspect of the market. This dual experience allows me to serve my clients more effectively by understanding the unique dynamics of both sides of a transaction. Whether you're choosing the best offer or negotiating terms, this insight is key to achieving the best outcome. I'm also tuned into current design trends, buyer preferences, and common deal-breakers, enabling me to strategically market your home and attract the largest pool of qualified buyers.